RacerX
The Challenge:
RacerX, a competitive gaming brand, needed a visual identity that appeals to serious gamers while remaining approachable and family-friendly. The system had to communicate speed and competition while staying simple, legible, and scalable across digital platforms.
Early concepts
Refined concepts
Final logo
Color Variations
Color
The color palette draws from the energy of nighttime street racing and the glow of Miami. Bright, saturated hues drive a sense of speed and intensity, while the cyan and magenta represent the classic red vs blue rivalry.
#00CFEF | 0, 207, 239
#FF00C8 | 255, 0, 200
#7B4CD9
123, 76, 217
Typography
The display font, Ethnocentric, was chosen to reflect the sleek, fast, and futuristic personality of RacerX. Its sharp angles and extended forms communicate
speed and precision. ​Eurostile Extended Italic, the secondary typeface reinforces the sense of motion and forward momentum. It adds energy and direction, creating a sporty tone that feels dynamic and competitive.
The display font, Ethnocentric, was chosen to reflect the sleek, fast, and futuristic personality of RacerX. Its sharp angles and extended forms communicate
speed and precision. ​Eurostile Extended Italic, the secondary typeface reinforces the sense of motion and forward momentum. It adds energy and direction, creating a sporty tone that feels dynamic and competitive.
Ethnocentric / Display
ABcdefghijklmnopqrstuvwxyz
Secondary / Eurostile Extended / Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Body / Montserrat / Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Social media
These social media ads were designed to evolve RacerX beyond its core identity, translating the brand’s rivalry and momentum into campaign storytelling.
